Follow Ups:Category: General Interest
From: pan (Perry Leopold)
To: ALL
Date Posted: June 04, 2003 at 22:13:45
Subject: Bonus Tracks Marketing System
The PAN Network Introduces
The Bonus Tracks Marketing System
Skippack, PA -- The PAN Network, birthplace of online digital audio, is pleased to announce the launch of its Bonus Tracks Marketing System.Designed to stimulate CD sales and build brand loyalty, the Bonus Tracks Marketing System provides participating labels, artists, and retailers with a secure, cost-effective way to give customers a value-added premium whenever they make a qualifying purchase. After making a purchase, consumers are rewarded by receiving a "key code" to download a "bonus" such as unreleased tracks or live performances, a video, photo album, e-book, or just about anything else not otherwise for sale but which has a certain perceived value to an artist's audience.
The marketing campaign begins by using incentive advertising, which offers to give buyers of a CD any number of free Bonus Tracks as a premium included with the purchase. After buying the CD, the customer gets a unique authorization code and the URL to a web site. When they go to the web site, they enter their code number, which can be used once and only once. They can then download their premium. It doesn't stop there. Included with the premium can be any number of additional items, all bundled together, such as coupons for discounts on additional purchases of the artist's catalog, the label's roster, or the retailer's inventory. Toss in a catalog, a tour schedule, or a personalized "letter from the artist". And when the customer redeems their coupon and buys more CD's, then they get more free Bonus Tracks, which leads to more coupons... and more sales. Plus, there's no extra inventory, and no extra shipping.
The power behind the delivery system is the OneSource PI platform (http://www.onesource-pi.com) which dynamically bundles a collection of many different types of files (digital audio, video, graphics, text) into a single compressed file, personalizes it, protects it from piracy, and delivers it on-demand securely to the customer. Specified inserts can be personalized on-the-fly with the customer's name or some other custom message from you. Coupons for discounts on additional purchases are dynamically barcoded during the download to prevent counterfeiting and to enhance tracking.
Before delivery, the system validates your customer's authorization code, and makes sure it can only be used once. And after delivery, the system collects and collates your customer names, postal addresses, and email addresses in whatever format you require, and makes it available to you (and only you) 24/7.
Copyrighted content is protected with a new patent-pending anti-piracy technology called "DIF", or Digital Interactive Fingerprinting. A digital fingerprint is like an internal barcode that identifies the person who receives the premium. This barcode can subsequently be detected and scanned should the premium ever appear on an unauthorized website or P2P network. So every premium delivered is not only personalized on the outside; it's personalized inside as well.
For further information, please visit http://onesource.pan.com and click on the Marketing tab.
Established in 1981 as the world's first online service for the music industry, The PAN Network is the birthplace of online digital audio, as well as many other important innovations in widespread use on the internet.
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